Devika Churiwal's new flagship store opens on Prince Anwar Shah Road, Kolkata
Budding fashion designer and NIFT graduate Devika Churiwal’s recently launched flagship store, at Prince Anwar Shah Road, combines a unique blend of simplicity and class. The young couturière, who is inspired by the Art Deco Movement of the 1920s, infuses elements relating to the era, in her store too. Patrons will find a huge hall filled with Devika’s collections against an interior splashed with black, white and grey as the primary colours. “This flagship store reflects my design aesthetics. I have tried to keep it minimalist and simple,” offers the 25-year-old couturiere.
One can see her signature style — intricate embroidery, framed and on display at the entrance. It gives you an idea of the variety of embroidery and stitches that Devika has used in her collections so far. There are heavily embellished pieces in tussar, modal cotton, modal chanderi and georgettes at her store. Whether it is a gown, lehenga, anarkali or long dress, there are options galore for party wear.
But her work is not restricted to embroidery, as Devika experiments with different cuts and silhouettes, and also makes jumpsuits, Zouaves, skirt-gowns with draped dupattas, and spaghetti dresses with a cape top or jacket.
Devika pairs skirts and gowns with a jacket, to give the ethnic clothes an Indo-Western look. If you prefer hassle-free ethnic wear, then it might be the best option for you. “Although the silhouette is Western, if you wear it with an embroidered garment, it will look contemporary,” Devika explains.
Her latest Spring/Summer collection, in soft pastel shades including fawn green, white, lilac and powder blue, is perfect for summer weddings. She uses hand embroidery, zardozi, dabka bullions, along with pearl beads, sequins, cut dana work, glass tubes and French knots — to produce some elegant occasion wear. “Most of the embroidery is based on floral patterns, whether they are Dandelion, foliage or Persian zardozi,” says Devika.
We noticed a hand-embroidered aubergine lehenga in tussar, apt for a wedding party, while a white cotton dress with a sheer embroidered jacket and a handkerchief cut, looked ethereal and well-suited for day parties. We found a fawn green shirt kurta paired with ghera palazzos in georgette and a chiffon dupatta, for another great option. The cut dana work makes the garment dressy, and you can pair it with minimal jewellery for an understated look.
Rs 12,000 upwards