Siddheshwari Designer Studio in Hyderabad has exquisite weaves sourced from many remote villagers
If you happen to drive past Road Number 45 Jubilee Hills, Siddheshwari Designer Studio is bound to catch your attention, thanks to the magnificent glass exteriors. The two-storey outlet that spans over a sprawling 14,000-sq. ft. is owned by handloom enthusiast Uma Mahanti.We learn that the store came about several years later after she took the charge of her mother’s 150 sq. feet. store, Vastra, and decided to expand it. As we enter the first floor of the store, we spot a statue of Lord Shiva freshly adorned with flowers is hard to miss. “The store derives its name from Lord Shiva,” explains Uma, who is known to travel across the country, exploring clusters of artisans in remote villages to source the handwoven weaves at the store.
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It is hard not to be enamoured by the opulent décor, the multi-coloured chandeliers and the bedecked walls as the brand ambassador, actress Akshita Srinivas and head of design, Shubham Dutta, took us for a tour of the premises. He reiterates that, “The store is focussed on getting the best of indigenous fabric.” We soon find out that not just saris, but bespoke blouses, are the highlights of this store.“Every detail is taken into account when we speak to the client and we try to keep the design process as interactive and fluid as possible,” shares Shubham. We loved the blouses with towel embroidery and zardosi. However, those coming for the first time must check out their Chanderi yarns apart from the saris that range from light organzas to embellished chiffon and bridal classics like Kanjeevaram. The best bit though are the choices of colours, from green and gold to pale blue — summer brides can find what they need here.
Ruffles and tassles
The second floor is dedicated to Indo-Western wear like cocktail gowns and ethnic ensembles such as anarkalis and a few casual kurtas. The interior on this floor is slightly more contemporary with pale pink floral walls. The kurtis are divided into their cluster based fabric — chikankari, dabu, Chanderi and ikat with various kinds of cuts and surface ornamentation. There two sections of lehengas, one which is more traditional and the other with cuts in trend such as cold shoulders, tassles, capes and shrugs, and ruffles. Although the menswear section is limited, there are a few elegant Neheru jackets and kurtas to choose from. Here’s hoping that in the next few months, the men have as many choices as the women do in Siddheshwari.
Rs 1,000 to Rs 5 lakh.
Photos: Sathya Keerthi