Fossil unveils new line of watches in collaboration with BMW
If you have a taste for the finer things (who doesn't?), listen up! Fossil Group Inc just announced the launch of its collection of BMW-branded watches. The two companies joined hands back in August 2018, and this is the consequence of that partnership.
The line of timepieces draws inspiration from motor racing’s most iconic sports cars and is designed with distinct detailing. The two collections that were unveiled are - BMW Collection and BMW M Motorsport Collection, and combine luxury with sports.
Ideal for collectors, sports enthusiasts and even those looking to make a fashion statement, the watches in the BMW Collection feature the instantly recognisable BMW symbol but in a subtle way. Even the colours used take cues from popular automobile shades, namely silver, red, black, blue and brown. The BMW M Motorsport Collection on the other hand boasts sporty designs along with the M Motor sport stripes which are sure to make an impression.
Speaking about the association, Johnson Verghese, Managing Director, Fossil Group, India said, “We are delighted to have partnered with one of the world’s leading players in automotive design – BMW, to create dynamic timepieces. Fossil and BMW are both very committed to delivering distinctive designs and excellent craftsmanship to their customers. These shared values between the two brands form the very basis of our partnership. We are certain that the BMW X Fossil collections will further enhance the brand legacies by offering world class timepieces to watch enthusiasts all around the globe.”
The watches will be available in select stores across India and on myntra.com
BMW Collection Rs.16,995 upwards; BMW M Motorsport Collection Rs.10,995 upwards