Estee Lauder’s latest international campaign features actress Diana Penty
Hindi film actor Diana Penty has her hands full at the moment. She recently walked the ramp for designer Ridhi Mehra at Lakme Fashion Week and is set to start shooting for her next film, Shiddat, sometime this month. In addition, it was also announced that she is the ‘global spokesmodel’ for luxury cosmetic brand Estee Lauder’s Fall 2019 global campaign for Double Wear Stay-in-Place Makeup. This is her first campaign since signing with the brand in December last year. Highlighting the importance of ‘wearing one’s confidence’, the campaign sees Diana sharing space with Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy.
Introduced in 1997, Double Wear Stay-in-Place Makeup is the New York-based company’s best-selling liquid foundation. The product has a comprehensive range of 40 different shades to suit all skin tones. Some of the benefits of the foundation include 24-hour wear, medium-to-full buildable coverage, natural matte finish and oil and shine control. It is also sweat- and humidity-resistant, transfer-resistant, waterproof, fragrance-free, dermatologist- and ophthalmologist-tested and non-acnegenic.
Rs.3,600 for 30 ml. Available at all Estée Lauder, Sephora, Nykaa Luxe, Shoppers Stop and online on Nykaa, Myntra and Sephora