Fenasia's latest collection of Alpha Woman bags in Kolkata are stylish and practical
FENASIA’S ALPHA WOMAN is not just thoughtfully practical but profoundly de rigueur. Highly motivated by the demands of confident women across the nation, the latest collection of bags by one of the city’s largest leather house is affordable too.
Talking about Alpha Woman, Minnie Juneja, creative director of the 50-year-old company that made a recent foray into the local market, says, “Alpha Woman is an affordable luxury. I say it’s affordable because we give international quality products at a very reasonable price. Our USP is leather and since we have our tannery, we can assure the cost factor.”
Adding she says, “The regional market has potential, so we had to cater to our customers here as well.” Their latest edit, usually available at select boutiques in the city, is day-to-evening arm candy. While classics like black, beige and tan cannot be missed, one can also find bags with a few bright shades like cherry red, powder green, ink blue and more. From handy clutches to stylish sling bags and shoulder bags to ubercool backpacks, one can find everything in the collection. Dig deeper and you’ll spot some pieces with elements that pop — like embroidery.
“I also work with the craftsmen of Bengal, so you will find a hint of zari work and even embroidery. It adds a bit of jazz to the bags and makes it wearable in the evening,” says Minnie, who employs artisans from the pockets of Dankuni and Chandannagore in Bengal. A healthy amalgamation of anaconda and snake prints too can be found that makes the collection appealing.
Also worth checking out is their athleisure section that fuses style and utility for the urban woman. “Our athleisure bags are for super confident and multi-talented women. They are multi-utility bags that are mid-sized and are a great choice for working professionals, who are always on the go. These are carry-all or hold-on bags that can be easily carried in gyms or even offices. Quick snacks, office stationery or files or even clothes for a quick change, women can carry an entire world with them,” offers Minnie, who is also starting the concept of a trolley for easy movement. Though the brand is usually synonymous with women’s bags and accessories, there are wallets and other accessories for men as well.