Adidas launches the VRCT varsity-style jacket
Adidas recently launched the VRCT jacket, to celebrate individuality and self-expression. Worn by some of the world’s best athletes, the sportswear giant has used some of its most popular stars to promote the new launch, such as heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das. The jacket was unveiled at a special event in Delhi, where Swapna, Dipika and Simranjit spoke about their journey as athletes.
Taking its inspiration from varsity jackets, the VRCT is essentially a bomber with a sleek fit. It is made with lightweight fabric and is designed for ease of movement. The double-knit ensures it’s wearable all year round.
Manish Sapra, Senior Marketing Director, Adidas India, said: “Adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”
The VRCT jacket features a classic adidas ‘A’ team badge that can be interchanged with eight other badges, that stand for words, qualities, ideas and concepts like Author, Family, Brave, Sacrifice, Ocean Love and All Rounder.
Rs.6,999. At Adidas, Indira Nagar