Embrace boldness and sustainability this festive season with Appapop

Want to make a bold impression with sustainable choices this festive season? Appapop should be your choice. From upcycled denim jackets that transform old into gold to striking graphic tees that make a statement, the brand is redefining what it means to be stylish in a conscious way. Get ready to embrace your individuality and step out with pieces that not only look good but feel good too—because in fashion, it's time to celebrate uniqueness.

At the heart of Appapop lies a deep commitment to sustainability. As Priyanka Gadia, the visionary behind the brand, puts it, “Fashion can tell stories while making a positive impact on the planet.” Their best-loved creation, the upcycled denim jacket, exemplifies this ethos. Each jacket is a testament to transformation, reflecting a dedication to eco-friendly practices while keeping your style game strong.

Whether you're hunting for a bold statement piece for a night out or effortlessly chic attire for everyday wear, the brand has something for everyone. From striking graphic tees to flowy dresses, this brand caters to diverse tastes and occasions. Priyanka notes, “We’re not just creating fashion; we’re crafting pieces that resonate with individuality and conscious consumerism.”

No wonder, Appapop has captivating the attention of A-list celebrities. From Deepika Padukone to Alia Bhatt, the stars are embracing this brand as their go-to for glamorous moments. As Priyanka reflects, “Our unique blend of bold designs and sustainable practices has made waves in the industry."

The journey to create Appapop stemmed from Priyanka's passion for fashion and a growing concern for the environment. "The name 'Appapop' is a tribute to my mother," she shares, encapsulating the love and inspiration behind the brand.

Each collection features standout pieces, like their signature upcycled denim jackets, which are a nod to the brand’s eco-friendly mission. Priyanka emphasises, "Even the smallest changes can make a big difference. By upcycling denim, we give materials a second life and reduce waste. This thoughtful approach not only enhances your wardrobe but also supports a greener future.”

From accessories like headbands to must-have rings, Appapop ensures that you’re styled from head to toe.

Price starts at Rs 7,000. Available online.

— manuvipin@newindianexpress.com