Counting blocks: From Jaipur with a Japanese touch

With an exclusive silk capsule collection for the festive season, Vrinda Agarwal’s Mayori is exhibiting in Chennai for the second time. The Jaipur-based fashion retailer also owns the seven-year-old multi-designer shop, Mirangi, at Jaipur. Among the highlights, Vrinda has been working with two Japanese designers, Seuyoshyi San and Mori San, for the last one year. She shares with us, “I initially came to know them through my husband’s company, Silkasia, an apparel exporter to Tokyo. We have been dealing with these Japanese designers for almost two decades now.”

While most of the prints for the season are made at their own printing units some are sourced from Japan. “Our collection is inspired by flowers like chrysanthemum, Zinnia and Gerbera. We have managed to gather them all in a span of about a year,” adds the 39-year-old. 

Look out for their silk capsule collection encompassing 25 designs and 10 print patterns, featuring a colour palette of powdered pink, sunshine yellow and orange among others. “We have designed silhouettes for women of all age. And most of the clothing comes with a pocket and are anti-transparent,” says Vrinda. Expect A-line, asymmetrical and straight cuts. Trending slim-fit cigarette pants that are slowly expected to replace the palazzos are among their latest additions.

On the social side, Mayori stresses on the concept of conscious clothing and conscious giving. They have tied up with an NGO called Annam in Mumbai that helps the underprivileged children. “In fact, I started Mayori to bridge the gap in pricing and make my collections affordable for the urban middle class.” Another outlet in Bombay is expected in two months. `1,200 onwards. At The English Tea Room. On August 31 and September 1. Details:  9841234535