WeaveinIndia comes to Coimbatore for a two-day pop-up at Pookaari
“Curated events at Pookaari have never been about its footfall. There is a set of audience to whom the shows appeal to and people visit here to buy and not just browse and leave,” says ShriVyshnavi Annush, the curator and founder of Pookaari as she brings WeaveinIndia, the Chennai-based handloom brand to Coimbatore for the first time in a pop-up exhibition.
Having started yesterday, the two-day exhibition features a collection of hand weaves including light weight Chanderi saris, Banarsi saris along with a carefully curated collection of kanchivaram and patan patola saris. The collection will also have dupattas besides a prêt collection of tunics, mostly in silk. “Coimbatore has a huge crowd of women who wear saris for functions and most of them are particular about the materials and weaves that they wear. With the wedding season coming up, we thought it would be the right time to curate an edit with saris that can be worn for occasions such as weddings,” says ShriVyshnavi while adding that WeaveinIndia will be a different experience for the people of Coimbatore since their collection is very different from what is usually seen in the sari stores of the city.
“The brand was founded after I came across the plight of the weavers of India, especially during the period of demonetisation. Therefore, the shows we conduct are not just to promote our brand but to promote weavers and handloom in general,” says Mandira Bansal, founder and creative head of the WeaveinIndia. Driven by an aim to uplift the artisans and weavers around the country, the brand, by now has a huge customer base from across India and abroad such as from the UK and the US. The diverse collection at WeaveinIndia includes crafted blouses, saris, leheng
11am- 6 pm. Prices at Rs. 4000 onwards(for cotton saris) and Rs. 6000 for chanderi dupattas. At 15, GD street, Race Course. Details: 8489769723