Disha Patani launches the #ONLYforBieber collection

The wait is finally over for music and fashion lovers to rock the look at the concert

author_img   |   Published :   |  01st May 2017 10:13 PM
Disha Patani

Disha Patani

This summer, fashion and music lovers have a reason to rejoice, as European fashion brand ONLY announced the launch of their limited-edition capsule, ONLYforBieber collection with actress Disha Patani at their flagship Bandra Linking road store. Everyone’s favorite fast fashion brand ONLY, is gearing up for the upcoming Justin Bieber Purpose World Tour India 2017 and wanted to give fans a tangible, fashionable way to show their love for Justin Bieber ahead of his first ever India tour.

Actress and a true Belieber Disha Patani took to the stage to announce the #ONLYFORBIEBER limited edition collection that is now available on http://www.only.in/onlyforbieber for pre-orders. The actress performed some sensuous moves in a fresh, fun, and innovative way to some of Justin Bieber’s famous tracks at the ONLY store. Disha ended the high-octane evening by challenging all her fans and music lovers to share their love for ONLY and Bieber by karaokeing to his latest chart busters and submitting their entries on http://www.only.in/onlyforbieber. The winners get tickets to watch Justin Bieber concert in action on May 10 at DY Patil, Mumbai.

Talking about this collaboration, Actress Disha Patani said, “I am a huge ONLY fan, and I am a huge Justin Bieber fan, so when I heard that both these favourites of mine were collaborating, I just had to get involved! The ONLYFORBIEBER collection is the perfect combination of edgy meets comfy and I have already pre-ordered a couple of options from the collection that I absolutely love. I am sure that all the Beliebers like me will love this collection! See you guys on May 10 at DY Patil, Mumbai sporting your love for Justin in your #ONLYFORBEIBER apparel.”

“We at ONLY purposefully connect with our audience on mutually preferred platforms. Music has always been an exciting talking point for the brand. Our association with the music icon Justin Bieber and a limited edition capsule collection dedicated to his first ever concert in the country furthers our initiative to bond with the brand patrons. This collection will definitely complement the enthusiasm of Beliebers and serve as a true style partner for the most awaited event” said Vineet Gautam, country head, BESTSELLER India.

The ONLYforBieber collection is available in stores and on http://www.only.in/onlyforbieber.

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