My Cup of Tea's Kochi edition boasts of a unique shopping experience

 Rosemary Jacob's curated pop-up brings quirky labels to Kochi

Arya P Dinesh Published :  03rd November 2017 06:00 AM   |   Published :   |  03rd November 2017 06:00 AM

Since  the beginning of 2017, trunk shows and flea markets have played a key role in getting us acquainted with several home grown as well as popular brands. But, don’t go expecting familiar or famed names as you head over to My Cup of Tea.Showcasing a carefully curated list of slow fashion labels, Rosemary Jacob’s pop up has been put together over a two-month long research. “I grew up in a family that treasured all things handmade. It definitely played a role in nurturing my fascination towards slow fashion,” begins the PR professional.  

Trunk factor
A major in fashion management, this NIFT alumnus will present over 16 quirky labels at the event including SR by Sonali Raman, a three-year-old line from Chennai which specialises in jewellery made of zardosi embroidery. “Ours is an effort to keep the traditional crafts sustainable and yet relevant to the times. The handspun, handwoven khadi used in SR’s collections is sourced directly from small weavers, so are the ikat and ajrakh printed fabrics,” shares Sonali, adding that she will be launching eveningwear collections such as Siyah-Safid at the Kochi event. Apart from jewellery, the accessory section at the three-day long event will also feature Chiaroscuro, a Delhi-based artisanal brand which offers vegetable dyed pure leather pieces along with The Second Life, who sells handcrafted products made using recycled tyre tubes and paper.  

Conscious cart
“Each of my events are curated based on the clientele that I’m catering to,” says the 27-year-old curator.While she recommends brands like Chennai-based Vaph Shoes—a favourite of celebrities including Dulquer Salmaan—for fashionistas, Rosemary is keen on bringing lesser known innovative endeavours to the forefront.  One amongst the many highlights at My Cup of Tea are the carved wooden sticks and designs by Bheemstyx—a must-have for collectors. These limited edition products are fashioned out of fallen sticks collected by its founder Bheemaiah during his treks in Coorg.  

`300 - `12,000. November 3 - 5. 
At Pepper House
aryadinesh@newindianexpress.com
@Arya_TNIE

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