A|X Armani Exchange’s third showroom in India, now in Hyderabad
If you happened to drive past GVK Mall in the last few days, it would have been hard to miss the billboard featuring pop sensation Martin Garrix in black and white. It invites you to the swanky new Armani Exchange showroom, that opened in the mall. The label from the house of the illustrious designer, Giorgio Armani, is definitely the youngest line in the portfolio of this luxury brand. The A|X Armani Exchange store has a sleek décor. The grey flooring and white spotlights usher you in with warmth. The colourful sneakers for men and the bags in shimmery fabric, tell you just what you are in for – classy but edgy and vibrant apparel and accessories. This is the label’s third store in the country and the first flagship store in Southern India. “We are thrilled with the overwhelming response to Armani Exchange in the city,” said Nikhil Mehra, the chief executive officer of the Genesis Group.
The store could offer a lot of options for the fashion conscious men in the city. The 1,562 square foot store, located on the ground floor of the mall has a host of options for them. At present, one can look out for the mix of the brand’s Spring/Summer and Autumn/Winter 2017 Collection. Look out for denims, polo shirts, tailored and biker jackets, slim fit jeans, textured joggers in blue and navy hues. Apart from that, there’s a range of accessories like backpacks, sneakers in various shades, flip flops, belts and caps.
Wishing for more
As you enter, the first section on the right is for the ladies. The female patrons of the brand would be slightly disappointed as their section is not as well-stocked as that of the men’s. However, bright red scarfs with the label’s logo, and a classy range of tops in hues like purple, orange can interest them will rope you in. The store also offers a few options in handbags that range from party-ready golds to blues, that could easily blend with one’s work wear. Besides that, the ladies could also pick up accessories like belts and wallets.
Rs 2,500 onwards. Details: 67463646