The elusive perfectly-fitted pair of jeans took the team of Shrik Jeans two years, 25 different fabrics and 15 types of fits before they decided on designing their own model. The word ‘Shrik’ is coined from a Sanskrit term meaning ‘good fortune’. “Currently we are engaging directly with customers through appointments to cater to their specific needs. We will launch our e-commerce site along with a studio soon,” says Mridulika Menon Madiraju, director of this year-old-brand who also runs Samasta, a boutique in the city.
Their fabric, rivets, leather, thread and other materials are sourced from five different countries. While the denim and rivets come from Japan and Indonesia, the leather patch comes from Argentina and Brazil. The best of materials are brought together and worked on by denim artisans from South East Asia. Currently, they take orders only on their website. You can also get your pair of jeans customised according to your size and body shape.
Having displayed their line recently at a trunk show in the city, the 39-year-old says,“We had a number of discerning customers, especially women, giving us great feedback and buying our products. In particular, we were happy to have Australian cricket giants Mike Hussey and Dean Jones at our recent show.” The line currently has three washes for men— black, deep indigo and medium blue. Expect cement grey jeans and chinos made from light, soft cotton in three shades— blue, khaki and forest green.
Apart from this, they also provide custom services such as rip and repair and oil & paint distress. While rip is about buying a fresh pair of jeans and artfully ripping it in specific places, the repair aspect is stitching it together using a Japanese running stitch called Shibuya Sashiko. You can also get an oil, wax and grease paint customised on your jean.Their next show will be at Bengaluru in October. “Our Kyoto denim shirts, safari jackets and indigo tees are all unisex. We definitely plan to launch a women’s line by November. Jeans `15,000 upwards, denim shirts `3,000, denim jackets `6,000. Details: shrikjeans.com