This store is a one-stop destination for women

After Mumbai and Bengaluru, Reliance Retail’s Project Eve launches its third flagship store in Chennai

Vaishali V Published :  22nd September 2017 06:00 AM   |   Published :   |  22nd September 2017 06:00 AM

Crafted exclusively for women from the age group of 25-40, Project Eve is a concept store that has everything from an in-house salon, Bounce, to a personal stylist to a curated collection of apparel, footwear, and beauty products. The store, spanning across 10,000 sq feet, offers brands like Chambor, Loreal Paris, Isadora and Fragrances from Hugo Boss, Gucci and Elizabeth Arden.

Among the highlights is designer Rahul Mishra’s festive collection featuring palazzos and kurtas in red, ivory and yellow. Swadesh, a popular handloom brand will also make the rounds.Specialising in minute details, the experimental store has a twin trial room and charging dockets. Their spacious trial rooms have been thoughtfully designed with lavish lounge areas, side tables, seating space and light modes for the day and the evening. Reliance Retail has plans to expand its reach to 10 cities across the country. “We will be launching a store next at Hyderabad and Delhi by the end of November. The brand also has a campaign called #MyEvespiration, a social movement to recognise and celebrate women who inspire one another,” says the store spokesperson. 

`1,200 onwards. At Phoenix Marketcity. Details: 66650334