Chennai, are you ready for the first ever blow-out fashion sale?
Imagine a one-stop shopping destination for bridal, prêt, couture and designer wear, at slashed prices and attractive discounts? City brand Vimonisha’s big blow-out sale called The Mid Summer Dream will have more than 50 designers — both jewellery and apparel together under one roof. Curated by brand consultant, Monisha Gidwani, the sale promises to be the first of its kind.
“It will be pocket friendly, yet chic and trendy. The price range will vary from `6,000 to `10,000, which is definitely affordable designer wear and a much lower price range than from what is available at an exhibition,” says Monisha. “In 26 years of organising exhibitions, this is the first real blow-out sale concept to make its mark in the city, where we give designer wear with really good deals.”
Most of the designers who will be present at the sale are first-timers in the city. On display there will be noteable designers like Mumbai-based Anaqa (`1,000 onwards), whose faux jewellery make designs that become statement pieces. For more jewellery, there’s Mumbai brand Gala brothers (`50,000 onwards), founded by brothers — Dhvanit Gala and Malhar Gala, whose 3D pieces are their USP. Label Sneha is another affordable brand to look out for. With a synergy between the artisans’ strength and the love and passion to create and bring forth Indian tradition with contemporary luxury, this line has a quirky selection of bags and clutches that go with any kind of look — from casual to party wear.
On display is also The Sassy Summer collection by Mumbai-based Shilpa K, for everything from beach vacations to lazy lunches. The collection features flirty dresses, layered lace tops and bell sleeves in breezy fabrics. Kalki, a fashion week brand, is another debutante in the city (from `4,500 to `15,000), which houses exclusive bridal, couture and a prêt collection. If you’re looking specifically for gowns, they have a few exquisite pieces that were showcased at a recently concluded fashion week in Mumbai.
At Hyatt Regency Chennai. On April 6 and 7, From 11 am to 8 pm.