How FableStreet, an online store is changing workwear for women with comfy linens
Wouldn’t it be amazing if we could wear formal dresses that have pockets to work? Or maybe relaxed culottes for that professional yet laid back Friday look? Offering premium workwear for Indian body frames of any size, Delhi-based online store FableStreet delivers a personalised experience for women who require to be formally dressed on a daily basis. Inspired by the uniqueness of real women and Indian bodies, they have devised a sizing algorithm aimed to provide a better fit.
While the brand is over two years old, they just launched their new line named, The Ether, which signifies calmness with their use of light blue chambrays and whites. From culottes and Mandarin collared jackets to linen shift dresses, this collection is a picture of grace, comfort, and elegance. “I myself have been a part of the corporate world for a considerable time,” says Ayushi Gudwani, the founder and CEO of FableStreet. “So, I took this opportunity and built a brand that solves major pain points, like fitting and availability of formal clothes, which women face with regard to work wear.” Keeping that in mind, FableStreet even offers you a tailored fit option using just three body
measurements to give you a custom fit. “Each of our products is constructed using intelligent design techniques and come with functional details such as pockets and extra stretch,” says Ayushi. The pieces from this line are minimalistic with contrasting stitch detailing or front patch pockets. Ayushi says that the pieces are fabricated not just for the look, but also for how they feel.The brand uses premium linens for all white pieces and cotton-chambray for all the blue dresses. Both fabrics are lightweight and luxurious, making it the perfect fit for summer. As for styling, Ayushi suggests teaming the white linen shirt with linen trousers with a linen jacket donned over. “For the dresses, our jacket layer-up would work well,” she says, adding that all the dresses can be paired with nude heels and a basic bag.
From Rs 2,500 onwards