Zapyle fashion report: 1980s trends make a comeback this year
With 80’s trends making comebacks this year, it is no surprise that we see some of the below fads coming back to fashion.
Sequin and a whole lot of it!
Sequins and sparkles have been making the rounds and it looks like they are here to stay. With brands like Marc Jacobs, Dior, Chanel and Tom Ford having already integrated sequins into their Spring/Summer 18 collections, it looks like sparkles are the next big thing to keep a look out for this year.
We saw Ultra Violet being named The Pantone colour of this year and a big colour trend. A wardrobe bursting with light tones from yellow to green, pink to purple tones will be worn all year round!
Move over, stripes. Checks are here to stay – Be it in your standard monochrome or coloured tones; it’s slowly becoming a wardrobe staple. What’s more? Throwing this print over a casual look adds a little fun to your look. Afterall, it’s always been that keynote spring material.
Denims - wardrobe essentials for all ages that you can never really go wrong with. Straight, cropped, boyfriend, distressed, embroidered – you name it! It’s become that statement piece in our wardrobe that can be paired with a casual t-shirt or dressy top and you’re good to go.
It is expected that, by 2020, the Indian fashion industry online will be valued at $30 Billion, compared to its current value of $8 Billion. With the growth rate of Internet penetration in India, this value could increase more.
Omni-platform and omni-channel approach
Increasingly, we find that that users start shopping on one device and complete their purchase on another. It is very important for UI and UX of the e-commerce website to be seamlessly integrated. The growth of the Internet and advancement of consumers has forced most if not all e-commerce players to become extremely user-friendly. With millennials having a shorter attention span, a seamless interface
is critical. We also see companies increase their presence online compared to offline in an effort to capture purchase behaviour of their target audience. Many companies are making it a point to be online as well as offline to capture the different behavior of customers.
No doubt that today’s users are spoilt for choice. They want to see as many options before making a decision. However, they want to see options that match their styles and preferences and giving them a personal experience is critical to keeping them as loyal customers. Several companies are assigning stylists to customers when they purchase online to help them with their purchases in order to give them a better experience. At Zapyle, there is personalized the experience for every user by understanding their lifestyle and only show products that suit their preferences.
Faster checkouts and deliveries
Reducing the entire process for cart checkout helps users save time, and has a high chance of making them want to return to the platform. In India, consumers prefer cash on delivery given that it is the easiest and safest option for them. And though they shop online, they expect their orders to reach the next day, which is why it is essential for companies to have good inventory management systems in place.
Online users are spending 72% of their time on digital devices; they are constantly consuming content in the form of videos. Users have already gotten used to the concept of browsing products by watching music videos, shop by celebrity looks