IIFW season 2 to be a mosaic of fashion and intimacy
With much pomp and show conducted the previous year, India Intimate Fashion Week (IIFW) has geared up again for Season 2.0 to be held on 22nd April 2018 in The Leela Mumbai, Maharashtra. As Summer blooms in, IIFW eases the fashion game for everyone. Apropos to the gaiety that comes with the anticipation of hot days ahead, the collection by Mona Shroff and other Lifestyle veteran fashionistas will add a quotient of the sprinkling of summer prints and vibrant colours of Lingerie to the collection.
This year, IIFW has a special show dedicated to plus-size lingerie for which Dr. Mona Varonica Campbell; India’s first plus-size transgender model will walk the ramp as a showtopper for Melons India show. In addition to that, to add glamour more to the show, Commando 2 fame Bollywood actor Thakur Anoop Singh will walk the ramp as showstopper for designer Rashmi Solanki.
“An unlikely new thought is coursing through the stereotypically superficial fashion industry. Through IIFW we mean to celebrate the senses and intimate positivity that translates to a carefully curated selection of lingerie. The wide array of collection would include Lingerie, loungewear, sleepwear, legwear, lingerie accessories, sportswear, swimwear, beachwear, shapewear for both the sex.”
This year IIFW will also focus on the segment of inviting veteran industry experts in the jury to honour the proponents in the field of intimate, beach and bridal lingerie business. International Business icons, Trade Honchos, E-Comm Experts, Famous Names from the Indian Fashion Industry and Bollywood eminent personalities will grace the presence of the event” Niraj Jawanjal, Founder & Ideator, IIFW said.
It will provide a platform for emerging and conventional brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men’s underwear, intimate, products and the like. In addition, this year IIFW has a special show dedicated to plus-size lingerie. Some of the big names that will participate in IIFW Season 2 are International Celebrity & Jewellery Designer Mona Shroff (Hong Kong), La Intimo Show, Designer Rashmi Solanki, Melons India Show, INIFD Bandra Show & Grand Finale Show by Filipino Designer Jef Albea.
Further explaining about India Intimate Fashion Week, Amit Pandey, Media Head and Associate Partner, IIFW says “We had a very successful first edition and are excited to be back with the second edition of the fashion week that is sure to be larger, grandiose and entertaining. Our endeavour is to continue to grow the Intimate wear and Lingerie fashion industry in the country. Still, in its nascent stage, the industry is poised for significant growth and IIFW being a pioneer in the category is set to lead the transformational journey. This year has also seen the fashion week go global with patronage by international brands and is set to provide high engagement and ideas exchange opportunity for all stakeholders - Brands, customers, designers etc.”
On the social media strategy for the premium venture, Amit further added, “Our social media campaign ‘Boo the Taboo’, 'The Right Cup’, celebrating ‘India Inner Confidence Day’ on 27th Aug on the International Lingerie Day was a huge success. India Intimate Fashion Week Launched India’s hottest calendar Black Magic successfully in Mumbai. We continue to stay focused on booing the taboo, building scale and driving conversations around the dynamic intimate wear category in India. This year gear up to explore a glistening starry night dazzle as you sashay down the red carpet”.