From hemp to cork, here's how eco-friendly brands on Instagram are changing the way we dress
Would you wear a dress made out of discarded fabrics? Can you imagine if a tree was planted every time you went online and shopped for a product? These are just some of the many ways that brands online are taking the green route! Many Indian brands are setting the stage for sustainable fashion by proving that fashion can be eco-friendly too. From using Hemp to recycled polyester brands are coming up with alternatives that are less harmful to the environment. The fashion market is slowly waking up to the eco-revolution with both designers and consumers becoming conscious of how and what they make and wear. Beyond switching to organic ingredients there is also an initiative building up to support the farmers and weavers hitherto ignored. Many brands are therefore collaborating with NGO'S and organizations working towards the welfare of the marginalized sections. Here are some of the brands that are making a difference.
This online brand has zero waste as their objective. Apart from using naturally dyed organic cotton, they also reuse old and discarded fabrics. They have a woman clothing line with carefully crafted and minimalistic designs. Starting price- Rs 799
Here's a chance to associate yourself with a PETA approved vegan brand that makes fashion accessories from natural cork fabrics. What's more, they have partnered with ResQ, a not-for-profit animal charity. Starting price - Rs 750
For every product that you buy online, you get to plant a tree! Yes, you heard that right. People at Nonasties have their very own grove where they plant trees to help address the even minimal ecological cost incurred during production. They use 100% organic cotton and do not use chemicals. Starting price Rs 799
A product of Bombay Hemp Company, they source their yarn from Hemp to bring together sustainable fashion. From crop tops to dresses they have it all.
Starting price - Rs 890
Ruby's organics: Mumbai
Their products are made organically with added bioactive ingredients. Created as an alternative to 'toxic' cosmetics, Ruby's aims to be environment and skin friendly. Starting price - Rs 450
Love organically: Mumbai
Love organically's products are made from plant oils and extracts. They also aim for zero contamination in their production. For every product that you buy a part of it goes to Snehwan, an NGO they are associated with. Starting price - Rs 750