Singles Day: Twitter breaks into a memefest as the Chinese holiday trends worldwide

author_img Published :  11th November 2019 06:07 PM   |   Published :   |  11th November 2019 06:07 PM
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Singles day or Guanggun Jie is a shopping holiday popular among young Chinese people.
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Chinese Singles' Day, or Bachelors' Day, originated at Nanjing University in 1993. Singles' Day celebrations spread to several other universities in Nanjing during the 1990s.
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The date, November 11th (11/11), was chosen because the number '1' resembles an individual who is alone.
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The holiday has also become a popular date to celebrate relationships.
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Over 4,000 couples married in Beijing on this date in 2011, compared to an average of 700 a day.
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The holiday has become the largest offline and online shopping day in the world, with Alibaba shoppers exceeding 168.2 billion yuan in spending during the 2017 celebration.
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Rival JD.com hosts an eleven-day shopping festival as well, which garnered US$19.1 billion, bringing the Chinese total to US$44.5 billion.
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