The Rug Republic is giving the recycling revolution a boost with its Instagrammable, eco-friendly rugs
The eco-friendly wave has got us all curious about ways to go ethical; if you’re already in on the conscious fashion trend, then environmentally-sound home decor should next on your shopping list. Delhi-based luxury lifestyle brand The Rug Republic, known for its robust manufacturing and eco-friendly products, has made controlling plastic pollution a profitable proposition and is setting a great example of sustainable development. Their artisans use discarded water bottles, bicycle tubes, PET yarns extracted from recycled water bottles, recycled silk yarns, and other multi-fibre textiles, to create unique and vibrant rugs and carpets. The Rug Republic director Aditya Gupta strives by the philosophy of 'Rethink, Rediscover, Renew'. The company’s ‘Zambezi’ rug, for example, is made from used bicycle tubes and recycled water bottles, which gives it a trendy edge.
The Rug Republic realises the far-reaching environmental hazards of using plastic and has been able to come up with a line-up that’s eco-friendly as well as modern. “Products today need to have a story as well as a soul. Green living is not just a fad but a need of the hour. Recycled materials are a global favourite and outdoor furnishings made from recycled PET bottles are a universal hit,” says Gupta. We discovered some superbly well-designed carpets and home accessories in The Rug Republic’s line-up; from a carpet made with recycled denim, stunningly colourful hand-woven poufs made with non-toxic fabrics, braided organic hemp rugs and much more. One of their major bestsellers in the Bilbao rug, which is a recycled masterpiece, featuring intricate handiwork and a range of colourful and re-usable fabrics, and costs Rs 9,900. Their Begonia rug is the most Instagrammable and eco-friendly piece there is; they are made with vibrant Rajasthani fabrics which are first made into ropes, and then sewn on to a canvas base, and costs Rs 8,900.
The label’s Recycling Revolution range also features hand-woven pit loomed rug in recycled denim and wool, recycled silk rugs, and cotton rugs. A number from their eco-friendly collection cost you anything between Rs 3,500 to Rs 12,500.