Time to smell amazing: Fastrack launches a range of perfumes for Gen-Z
Do you want to sell like it's your time? Fastrack, the iconic youth fashion brand recently announced their entry into the fragrancing spectrum with ‘Fastrack Perfumes’. The brand already has already earned a lot of cred among Gen-Z owing to their high-street vibe; the new perfume line-up is aimed at India’s
dynamic and stylish youth.
The collection consists of 7 different perfumes - Trance, Beat and Pulse, each for men and women
and a signature unisex offering Solo - to complement gender fluidity. Fastrack Perfumes are crafted by the best international perfumers in the world offering unique fragrances for every mood and occasion. Standing true to the distinctiveness of the brand, the product design is also out of the box deriving inspiration from a Bluetooth speaker!
"The brand Fastrack is fun and quirky, it has a resonance with my style for being bold, trendy yet very classy. Fastrack perfumes have a signature mark and are super fabulous. I believe fragrances are an important aspect of our everyday grooming and are also a personality identifier. Fastrack has a diverse range of perfumes which compliments your personality and gives you the opportunity to be your true self," said Ananya Panday, the face of the line-up.
S. Ravi Kant, CEO, Watches and Wearables, Titan Company Limited helped us understand why the brand ventured into perfumes. "It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfil with this collection. To further strengthen the connect with our target audience, we wanted to associate with a persona that appeals to the youth of this country and actor Ananya Panday is a seamless fit. She is a true youth icon and connects very closely with Fastrack’s personality which is trendy, edgy, youthful and vibrant," he said.