Mumbai: The Clique Club promises experiences while building meaningful connections
With a vision to offers young and budding entrepreneurs a networking space where they can build meaningful connections, Mumbai-based Priyanjali Malpani and Meghaa R Isrrani have started ‘The Clique Club’. Launched last month as Mumbai’s first experiential and social networking club, it aims to organise a monthly meeting where they will organise activities that will allow its members unwind and pick a new skill, all while building contacts. Indulge speaks to Malpani, founder and CEO, and Isrrani, co-founder, and also the person behind Isrrani Photography to understand it better. Excerpts from the conversation:
Q: Tell us about your networking club and what made you launch it?
Priyanjali Malpani: I have always been very intrigued with the whole concept of networking and there was nothing that I found very interesting in and around Bombay. Every organisation that I am a part of, it was like you go to a place but there is no recall value when you come back, there is no experience that you would come back with. So, I was like why not combine events and networking and do something fun where people get a chance to enhance their personalities alongside growing their business and that’s how we began. We want to create a community of young aspiring minds to come together and grow their personality and business.
Q: And, how do you plan to achieve that?
Meghaa R Isrrani: We have come up with a business module where we are going to organise about 10 to 12 events in the entire year. So, around once a month, we will call our members for a networking experience which will have a power networking sessions, some activities to unwind and at least one unique activity that involves them taking back home an experience. We don’t want people to come here and exchange business cards. We want people to know and experience someone’s work/product while also making them do something out of their comfort zone.
About 80% of my work happens through the experience that I give to people and it is through the relationship that I built with them that somebody recalls me and calls me to again to capture their events. There are 100 photographers out there, why would you call someone? You call someone only because of the relationship that you build with them.
Q: And, how will you ensure that you are adding on to someone’s business?
PM: In each session, we will some of our members to give a 10-minute power talk about what they do and it will happen in a way that suits them best. For instance, if someone is a fashion designer, I would ask her to bring her rack and show people her clothes. Show it off! Maybe somebody will buy it on the spot. We will also curate a special event around the members and their professions.
Q: Lastly, what’s the criteria and fee for someone to be a part of this group?
MI: It is Rs 20,000 for a year. And, there is a strong filtering process that we follow. Those interested in getting the membership can drop us an email. We will then send them a form, which is not the usual forms that demand details but it is a bit quirky, it will allow the applicant to understand who we are and will give us a better understanding about the applicant. There is also an age group criteria - you have to be between 21 and 38. We will also be checking their social media accounts to assess them better. We are a team of four people and we will then sit and take a call. Scrutinising is very important.