New York City’s signature dining program, NYC Restaurant Week returns

NYC & Company, the City’s official destination marketing organization, announced details for NYC Restaurant Week winter 2018 and opened reservations for booking

author_img   |   Published :   |  18th January 2018 12:00 PM

“New York City is a world-class culinary destination and our NYC Restaurant Week program, which celebrated its 25th anniversary this past summer, exemplifies this ranking and welcomes all to come and experience it first-hand,” said Fred Dixon, president and CEO of NYC & Company. “Whether you’re a visitor, meetings delegate or local resident, we invite diners to taste and explore New York City’s incomparable restaurant scene across all five boroughs at a value this winter.”

“NYC Restaurant Week was the first dining program of its kind, and provides the restaurant industry with the opportunity to showcase the quality and hospitality that our establishments are renowned for,” said Tracy Nieporent, partner and director of marketing for Myriad Restaurant Group and chairman of NYC & Company’s Restaurant Committee. “The dining community looks forward to welcoming patrons to experience and enjoy a variety of diverse restaurants across more than 40 neighborhoods this winter.”

This season features 32 new restaurant participants: Almond Flatiron, Antonucci Cafe, Astor Court, Augustine, Babu Ji, ‘Cesca, Fusco, Il Cortile Restaurant, La Pecora Bianca Midtown, Legasea, Loring Place, Massoni, Maxwell’s Chophouse, Momofuku Ma Peche, Momofuku Nishi, Nickel & Diner, One Dine, Ortzi, Osteriadella Pace, Paowalla Restaurant, Quality Eats–Upper East Side, Rice & Gold, San Carlo OsteriaPiemonte, STK Rooftop, Suzuki, Tarallucci e Vino Upper West Side, The House in Gramercy Park, Tiny’s& The Bar Upstairs, Tuttoil Giorno, Vinateria, Yellow Magnolia Café, and Yves.

Returning due to popular demand this season is the NYC Restaurant Week Tasting Series which debuted this past summer. The ticketed events will highlight restaurants within cultural institutions and will offer exclusive tasting menus for guests. Ticket sales will benefit local charities City Harvest, Citymeals on Wheels and Food Bank NYC. Event details will be announced later this month.

NYC Restaurant Week will be promoted through content on; digital and print advertising, including with media partner Time Out New York; and with out-of-home advertising on NYC bus shelters; street pole banners; LinkNYC screens; NYC taxicabs; Toshiba Vision in Times Square; and PATH trains and stations. Brand partners include booking partner OpenTable and culinary arts organization James Beard Foundation. NYC & Company’s creative campaign for NYC Restaurant Week features new taglines to excite potential diners this winter, including “Beat the Cold in Warm Company,” “Best Paired with Best Friends” and “Some things are worth hailing a cab for.”