Stance celebrates contemporary decor with an Indian touch 

Expect indie labels and local artisanal products

Rashmi Rajagopal Lobo Published :  14th July 2017 12:00 AM   |   Published :   |  14th July 2017 12:00 AM

One might argue that Jayanagar with its old-world charm and abundant green spaces is an unusual choice for a concept-driven home decor store with a cutting edge, modern inventory. But as its curator points out, the location is just an extension of the aesthetics the brand stands for. The store, named Stance, is barely a month old, and is designed to replicate a home, with a bedroom, dining area and living room. “South Bengaluru is such a homely, non- commercial area and that’s the vibe we wanted Stance to have,” says Chirag Jain, who curates the store along with Colombo-based Anushri Bhattacharya. The store is the brainchild of designers Girish Mysore and Sanjay Kumar, who run the design company Greyscale.

True to its name, the store also takes a stance against mass produced goods and is careful to stock purely handcrafted articles from indie labels around the country. “There are three points that we look at while curating the products stocked at Stance — an element of Indianness in the design language, if they have been made by hand and if the label is by young and independent designers working with craftsmen at the grassroot level,” reveals Chirag. 

Spread across 1,200 square feet, the bright and quirky space stocks furniture, tableware, soft furnishings, accessories, such as jewellery and bags, and even a small selection of apparel for men and women. Arture, a Chennai-based label, retails its range of clutches, wallets and bags made from vegan leather, and Jaipur’s DS Atelier stocks quirky office essentials such as brass and marble pen stands and paperweights. On the home decor front, there’s Rayden from Pune, which showcases its line of understatedly elegant stone and ceramicware, Bengaluru’s Mrdaa, which creates rustic terracotta planters, and jugs. 

One can also snap up some prints by travel photographer Anand Jaju. At the store are photographs from his travels to Cambodia, as well as Bengaluru’s KR Market and Mysuru’s Devaraja Market. The furniture, from the chairs and sofas to the beds, dining tables and headboards are all designed in the studio upstairs but crafted in Bali. The wooden designs are furnished with cotton quilts, linen cushion covers and throws from brands like Dehradun’s Kurma. “The idea is to promote a lifestyle, and not just products,” says Chirag, adding, “We plan to host talks, craft interactions and film screenings, to create a space that will be a meeting point for design geeks.”

Rs.150 upwards. At 4th Block, Jayanagar. Details: 26540205