American chocolate brand M&M's has made its India entry, and officials hope it boosts the "nascent bite-size category" in the market. As a promotional stunt for the launch, the popular M&M's characters Mr Red and Mr Yellow scootered down the iconic Gateway of India, in true Bollywood style, channelling their own Sholay moment.
"India is a priority market for Mars Incorporated and we are committed to bringing our best-loved brands to Indian consumers. With the launch of the brand in India, our aim is to grow the nascent bite-size category in the market," Andrew Leakey, General Manager, Mars Chocolate, India and India Sub-Continent, said in a statement.
"Across the world, for more than 70 years, it has been a favourite brand. We are confident its uniqueness will win the hearts of consumers in India," he added.
The brand is available in the country in two variants - Chocolate and Peanut.