The Real Farmville by Indian Superheroes

With an all-new farm rental programme by Indian Superheroes, now you can grow your own organic produce

Fathima Ashraf Published :  19th May 2017 01:43 PM   |   Published :   |  19th May 2017 01:43 PM

Farmville, as we all know is an online farming simulation game that grew popular as countless people took to harvesting crops, raising livestock and visiting farms in the virtual world. Now, Indian Superheroes, the Coimbatore-based social enterprise has come with a real platform where you get to rent patches of organic farms to grow and harvest your crops including grains, vegetables, spices and such through their farm rental program. The pilot batch that took off last week at a farm in Kanuvai, saw over 22 participants from places like Pune, Goa and Punjab and had ten groups, each with one participant who could bring along two more members.

“The farm rental program grew out of requests from our customers who wished to learn organic farming from real framers. We wanted to provide the urban population hands-on experience in organic and zero waste farming,” says 27-year old Vishnu Vardhan, founder of ISH which began with an intention to empower marginalized organic farmers by setting up exclusive marketplaces and value addition units for them. “Apart from our main intention to make farming self sustainable, we also want to make farming a cool thing so that the next generation finds it interesting enough to take it up seriously,” shares Divya Shetty, the co-founder.

The program, conducted in monthly batches, begins with a mandatory two-day workshop where participants are familiarised with crop selection, sowing of seeds, organic manure preparation and integrated farming technologies. The rental duration of farms in the program ranges from one to six months that can also be extended.

“Participants, on completing the first programme can sign up for workshops that lets them specialise in different farming methods such as mushroom hydroponics by the end of which they will know if they want to continue farming, if so, what to cultivate, how to generate value to their produces etc. Also, participants who work more are given extra points with which we credit them with more farming experiences,” says Varun, who formerly worked as an instructional designer. Participants can either visit their plots at their convenience or stay at the farm throughout the rental period and once the period is over, the harvested crops can either be taken home or sold to ISH at the farmer’s rates.

ISH also serves as a farming consultant and will help set up organic farms if a participant likes the experience enough to start a farm on his own.  Started back in 2014 with a couple of farmers, Indian Superheroes, now is a network of 823 organic farmers and has over 5000 customers from across India. The latest batch of farm rental program is set to begin later this month.


Rent at `4200 onwards.

Details: 9487010698