Movie buffs in Chennai will have an element of art added to their food tray for a month. Thanks to SPI Cinemas, commonly known as Sathyam Cinemas, the popcorn tubs and cases will now have artworks by differently abled artists at Kai Rassi, a city-based NGO. Founded by Chennai-based Indira Reddy, Divya Rao and Kadambari Narendran, Kai Rassi in association with Rubecon, the Chennai-based design agency will present Differently Designed, a platform for differently abled artists to display their talent.
Explaining more about the project Indira Reddy says, “We’ve shown four artworks by our artists here. Artworks by Chennai-based artists Swami and Narasimhalu along with Dubai-based Anjana are printed on the popcorn tubs at Sathyam Cinemas for the whole of February.” The 24-year-old also mentioned that Anjana and Swami were both with diagnosed autism whereas, Narasimhalu has cerebral palsy and hence his portrayal of the mountains has been completely done with his feet.
About how this will help the artists grow, she says, “The artworks are printed on the popcorn tubs with a note that has a brief about the artist and the collaboration. Apart from this, the artists are being paid for their design. We also have a website for people who would like to purchase these artworks.” About their future plans, Indira mentions, “We are definitely looking for more projects. Not just with multiplexes and other cinema halls, but also to explore opportunities for merchandise, clothing and jewellery brands that help us tell a story.”
Differently Designed popcorn tubs will be available across all Sathyam Cinema theatres in Chennai till February 28.
nishad
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