A few days back, an ad by Kalyan Jewellers featuring Amitabh Bachchan and Shweta Bachchan went viral on the internet.
Amitabh Bachchan himself had shared the video with his followers with the caption, "T 2870 - Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !!" This is was Shweta Bachchan's debut ad and she was also working with her father for the first time.
The ad featured them as a middle-class father-daughter duo who go to a bank and receive a bad treatment from the employees. While the ad talked about trust, it has been alleged for creating distrust in the banking system. After the allegations, the ad has been withdrawn by the jewellery brand.
According to reports, the Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said, "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country."