LEGO Boost, the winner of ‘Toy of The Year Award’ at the 2018 Stuff Gadget Awards has been launched in Mumbai recently. The supercharged 5-in-1 building and coding set empowers children to bring their LEGO creations to life by adding movement, sound, agility and personality. LEGO Boost made its debut in Mumbai, at the LEGO Creative Carnival at Inorbit Mall, Malad, earlier this month. Mumbai kids had a great time playing with Vernie the Robot while exploring LEGO World at the Creative Carnival.
Designed for children aged 7 years and older, Lego Boost brings the LEGO building experience to the next level – turning LEGO creations into programmable robots, which makes play extra fun in an amazing new way! At LEGO, we know that children dream of bringing their LEGO creations to life, and our chief ambition for LEGO BOOST is to fulfil that wish.
Elaborating about the product, Mr.Amit Kararia, Sr. Regional Sales Manager, South Asia said, “India is an important growth market for us and we are delighted to launch LEGO Boost, a product which is a unique convergence of technology and basic LEGO building. The product will open new dimensions for all LEGO lovers enabling them to personalize their creations across many of our themes like LEGO City, Ninjago etc.”
“At LEGO we constantly innovate our products by merging digital programming and physical building. LEGO Boost is an extension of this vision. It takes an intuitive approach to deliver multiple opportunities for imparting cognitive skills, boosting creativity and learning. The application includes more than 60 activities designed to inspire additional building, coding and play, thereby imparting advanced cognitive skills onto consumers through a fun-play model” added Mr. Rohan Mathur, Head of Marketing, Emerging Asia at LEGO.
Having 843 elements in the set, LEGO Boost can be used to create five diverse models which are Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4), and the Autobuilder, each uniquely designed to give children basic building and coding skills. The product enhances the traditional LEGO set by bringing in endless variety of movement and sound capabilities. The features are made possible through an easy-to-use, app-based coding environment. LEGO Boost is powered by a Move Hub, a LEGO stud-covered brick with a built-in tilt sensor upon which users can add more LEGO elements. To personify the experience, LEGO Boost also allows consumers to add personalized voice recordings to their creations.
To further inspire creative building and coding, the LEGO Boost app includes a “creative canvas” that includes basic building instructions for three simple base models that children can use to customise their own LEGO creations:
- A walking base for making animals like a dragon or a pony.
- A driving base for building vehicles like a dune buggy or rover.
- An entrance base so that children can make their own castle, fort, or even a futuristic space station.
Once children are comfortable with building and coding the various LEGO Boost models, they can use the kit to “boost” any LEGO creation – from LEGO City and LEGO Friends to LEGO Ninjago and The LEGO Batman movie.