Pepsi's new campaign celebrates the combo of food, fun and Pepsi
This week social media was abuzz with a viral video which left most of us confused. One of our favorite Bollywood jodis, Hunny and Choocha from the popular movie franchise, Fukrey, were fighting in a train compartment.
We have finally solved the mystery. Turns out the leaked video was from a new TVC they have just shot for beverage brand Pepsi.
Pepsi has launched a fun, new campaign, called ‘Kyun Sookhe Sookhe Hi?’ which celebrates the unbeatable combo of food, fun and Pepsi. It reinstates the belief that just like life is incomplete without friends, food is incomplete without Pepsi.
The campaign kicks off with the TVC, which stars popular actors Pulkit Samrat, Varun Sharma and Manjot Singh from the Fukrey movie franchise. The film brings alive the ‘bromance’ between the three and shows how best friends can go to any length for each other. It shows Pulkit and Manjot, aka Hunny and Lali bidding farewell to Varun, or as he’s better known, Choocha, at a crowded railway station. The fond goodbye is interrupted by a wish to indulge in samosas, which results in a high adrenaline chase sequence. Pulkit dodges myriad obstacles before he successfully boards the train to ensure his best friend enjoys the samosas with a chilled Pepsi. After all, no fun without friends and Pepsi, right?
The film beautifully brings alive the trio’s easy camaraderie and leaves audiences wanting to see more of their antics.
Pulkit Samrat said, “Shooting with Varun and Manjot has always been fun. We’re not just on-screen buddies, but great friends off screen as well. When the script for Pepsi ‘Kyun Sookhe Sookhe Hi’ was narrated to us, we fell in love with it instantly. Just like Choocha and Lali complete Hunny and make him who he is, a chilled bottle of Pepsi and a good meal are pieces of a puzzle that fit together. You can’t have one without the other.”
Echoing his thoughts, his on and off-screen buddy, Varun Sharma said, “A moving train and someone chasing it to catch you, is something that we have grown up to watching in films and Kyun Sookhe Sookhe Hi also makes me join that bandwagon of actors who have always pulled of this epic scene. My best friend chased a train just so that I could eat my samosas with our one true love - a Pepsi! Pepsi is a celebration of fun, food and friends and I loved having the chance to celebrate my ‘bromance’ with Pulkit and Manjot on screen.”
The third member of the friend circle, Manjot Singh said, “Shooting for a fun and iconic brand like Pepsi is always a fantastic experience. But what makes ‘Kyun Sookhe Sookhe Hi’ all the more special is that I got a chance to reunite in front of the camera with my two best buddies. Whenever the three of us get together, laughter and craziness follow. And inevitably, whenever we catch up in real life, it’s over a meal. And that meal is always accompanied by a Pepsi. After all, what’s a good meal, without a Pepsi? So, the film is basically the three of us doing what we do in real life, except for the camera.”
Apart from the TVC, Pepsi’s ‘Kyun Sookhe Sookhe Hi’ campaign will also see the launch of new Foodicon bottles. These will feature different interpretations of age old street food favourites foods such as Bombay’s preferred vada pavs, Delhi’s beloved samosas and Chennai’s favoured dosas.
Speaking about the campaign, Raj Rishi Singh, Director Marketing, Pepsi, PepsiCo India, says, “Pepsi has always communicated with consumers in contextually relevant ways. We believe that with the ‘Kyun Sookhe Sookhe Hi?’ campaign we will be able to bring Pepsi to the forefront of all fun consumption occasions. The campaign celebrates friends, food and Pepsi in a unique way, by elevating the fun & food occasions. We are confident that our consumers will love the campaign.”
This summer, whenever or wherever the question of ‘Kyun, Sookhe Sookhe Hi?’ pops up, there will be a Pepsi nearby to answer it.