Research shows that majority of Indian travellers select destination based on food
According to Booking.com's latest finding from its global research Taste of Travel, 67 percent of Indian travelers pick their travel destination based on the cuisine and food choices it offers.
Booking.com, a global leader in connecting travellers with the widest choice of incredible places to stay, has released the findings which also says that if there's one thing that most people agree on when traveling, it's the food.
The study reportedly highlights that around 49 percent of Indian travelers are planning to take a dedicated food trip in 2018.
The ‘Taste of Travel' research was commissioned by Booking.com and independently conducted among a sample of adults of 56,727 respondents across 30 different markets.
Ritu Mehrotra, Country Manager India, Booking.com said, "Indians love to explore destinations where there is a strong food culture as it completely enhances the travel experience. Food plays a huge role in our travel choices and tasting the local and street food is a great way for travellers to really get immersed in the local culture and community."
The research identifies some of the top destinations in India to experience local cuisines and delicacies with New Delhi, Chennai, Mumbai, Jaipur and Candolim taking the first five spot.
Top destinations for street food are Kolkata, Amritsar, Ahmedabad, Mumbai and New Delhi.
(With inputs from IANS)