Jewellery brand Tanishq has withdrawn their latest advertisement featuring a Hindu girl married into a Muslim family after people protested against it on social media.
The 43-second ad, which was a part of Tanishq's 'Ekatvam: A Reunion' campaign, featured a Muslim family organising a traditional baby shower for their pregnant daughter-in-law as per the Hindu faith. Many on social media found the depiction of inter-religion celebration offensive and provocative and threatened to boycott the jewellery brand.
While yesterday saw #boycottTanishq trending, today a lot of people came out in support of the advertisement, including writer Chetan Bhagat and MP Shashi Tharoor. But, the ad continues to be withdrawn.