Tinder bypasses Google Play, joins the revolt against app store fee
After Netflix and Spotify, its the turn of the world's largest dating app
Since Google and Apple launched their app stores in 2008, they have birthed a billion-dollar industry that matches independent applications all over the world with smartphones. In exchange. however, the companies take as much as 30% revenue for in-app transactions. Technology firms all over the world have been resisting this tax cut that makes app stores millions in profit every year. In a recent move, Tinder has installed a default payment process that bypasses Google Play, enabling users to enter credit card details straight into Tinder’s app.
Amazon users would know that even Prime subscription and payment can be done only through the website rather than the Prime Video App. In early 2018, Netflix had denied iOS users the ability to subscribe and sign-up to the streaming device. This move is said to have cost Apple close to $450 million, according to data from the data company Sensor Tower. In March this year, Spotify lodged an antitrust complaint with the European Commission, stating that the revenue made by Apple amounts to a tax on competitors. Epic Games, the USA-based business behind games like Fortnite had also entirely bypassed Google Play earlier this year, costing Google over $50 million.
With the backlash snowballing, and more prominent names being added to the rebellion, app stores may have to soon compromise on the easy money that they have been yielding from this trade.