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"India is among the two countries where this will first be tested in," the photo-sharing platform said in a blog post
The ads will be full-screen, looping and up to 30-second long and will appear in between other clips
The company, however, is not specifying which countries will have this feature
Facebook is also experimenting with a new ad format for Stories -- sticker ads, it added
Watch: Sara Ali Khan and Janhvi Kapoor's new partner workout video; the actresses are giving major fitness goals
The duo posted an Instagram reels video in which they are seen working out together
Bollywood reels under COVID+ve cases, from Akshay Kumar and Bhumi Pednekar to Vicky Kaushal and Govinda
The latest to get infected with the COVID-19 virus are Bhumi and Vicky
Users can now "remix" a reel, meaning they can upload a video next to another user's, building on top of the original clip
The Instagram Lite app began testing in India in December 2020, with the aim of providing an app that's less than 2MB in size
Instagram user surveys demonstrated that people have a "less satisfying" Reels experience when content is recycled from other apps or is blurry
Shopping is now available on Instagram in every format on the app - the Feed, Stories, IGTV, and Live
The Reels tab is a new tab in the navigation bar so the feature will no longer be in a unit in Explore as was the case earlier
From sharing PDFs of screenplays, directing over a Zoom call and directors doubling up as technicians – filmmaking has adapted itself to the changing times.
In this film that has now been selected for My Rode Reel International Short Film Competition, Supriya Cheriyan grabs all the attention despite the slightly dark events that go on to unfold.
The company has also increased the timer from 3 seconds to 10 seconds
Actress Meera Chopra has raised a question - why cannabis oil, or CBD oil, is freely available for online purchase if it is illegal in India.
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