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Akshay_FThe brand will unveil a limited edition line of t-shirts, joggers, and sweatshirts on Myntraorce_IX_Dabboo_5237

Akshay Kumar’s first fashion label, Force IX, offers athleisure and streetwear

'We will soon be unveiling our flagship store in Mumbai', says Akshay 

Published on 26th January 2023
Ensembles from Alluvial

Fashion label Alluvial wins hearts with its gender-fluid clothing  

With a focus to create a sustainable brand, they reused and upcycled leftover cloth most fashionably and created journals during the COVID-19 lockdowns.

Published on 30th December 2022
Pieces from the fall edit

High-street fashion label SP A C E's fall edit Zero Degrees merges glamour and sporty

The underlying tone of the collection is very English in nature with flight jackets, reversible bombers, knit jumpers and wool blazers reflecting a collective yearning to dress up and go out. 

Published on 9th December 2022

Ethereal state of mind: Noida-based fashion label ‘Cloud Stories’ launches summer line

Noida-based label Ilk’s co-founder on how they managed to capture the beauty of billowy clouds in their latest sartorial collection

Published on 10th November 2022
An outfit by DSEFH; co-founders Daniel Nongjop Syiem and Janessaline Mary Pyngrope

The Sway of Her Jainsem: Shillong fashion label DSEFH marks a decade of modernising age-old clothing styles

‘We believe sustainability of the weavers’ profession is directly proportional to conserving their indigenous lifestyle,’ says DSEFH co-founders

Published on 30th October 2022

Coloroso and Not Just a Label showcase the best of festive weaves at The Dugga Edit

The week-long exhibition at Coloroso will showcase the best of woven wonders from the labels

Published on 23rd September 2022

Ethical fashion label Mimamsaa's festive collection tells an Indian story with modern silhouettes

Helmed by Ankita Singh, the label marries the rich world of handloom textiles with contemporary silhouettes

Published on 23rd September 2022
The Lotus fabric by SAND

Fashion label SAND by Shirin launches two new fabrics that are exquisitely handcrafted

There’s ‘Lotus’––a plant-based material made with the waste of a lotus. The second fabric is a twisted, thick linen which resembles the texture and weight of jute

Published on 15th May 2022

Slow fashion label Mogasu is all about unboxing Goan heritage

The first edit at Mogasu features fruits and spices common in plantations of the state

Published on 25th March 2022
Valentine's Day style

V Day special: These homegrown fashion labels will amp up your style

These homegrown brands will help you put your best fashion foot forward, this Valentine’s Day

Published on 11th February 2022

New collabs, jazzy edits and plans for an accessories label kept Abhishek Dutta busy in 2020

With new collaborations, jazzy collections and prep for a new accessories label, it has been a busy year indeed for couturier Abhishek Dutta

Published on 24th December 2021

Champion hitmaker Dwayne Bravo talks about his new fashion label Djb47 and his love for India

In early 2022, he will open stores in various Indian cities like Chennai, Bengaluru, Mumbai and Delhi.

Published on 10th December 2021
The August Co.'s edit Rooted

Bengaluru-based label The August Co.’s monsoon edit Rooted spells class with comfort

With organic coconut and shell buttons and pure fabrics, The August Co.’s monsoon edit Rooted spells class with comfort

Published on 13th August 2021
Qbik's latest edit Rang

Fashion label Qbik celebrates a decade of fashionable existence with a colourful festive edit, Rang

Ethnic wear label Qbik celebrates a decade of fashionable existence with a colourful festive edit, Rang

Published on 13th August 2021

PRIDE: Pune-based genderfluid fashion label, KOYTOY, launches new edit

Just in time for Pride month 2021, experimental male fashion brand KOYTOY, has a brand new summery and body-positive edit

Published on 11th June 2021

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