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Richa Maheshwari's Boito launches first collection 'Obeisance to Odisha: Slow fashion label Boito’s first collection, Boito Beginnings, envisages pieces that celebrate the luxury of time

Obeisance to Odisha: Slow fashion label Boito’s first collection, Boito Beginnings, envisages pieces that celebrate the luxury of time

The new fashion label Boito, based out of Odisha, derives its name from the ritual of Boito Bandana (Worship of the Boats)

Published on 16th February 2024
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Ethnic label Vinusto drops Summer Nostalgia

The ethnic label Vinusto aims at making things a little better for the exploited craftsmen in the handloom sector

Published on 14th July 2023
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New Launch: Label Saundh's summer edit, There She Goes, has a splash of retro colours

With a print canvas that’s truly wild and free, the edit is an ode to an amalgamation of art and nature, unleashing a play on patterns and colours surrounding us

Published on 21st April 2023
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Medhavini Khaitan Agarwala built a repute for her label in terms of quality and service

The 19-year-old brand has grown from strength to strength and is synonymous with unique designs for men's festive, casual, and party wear

Published on 3rd March 2023
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Slow fashion label Mogasu is all about unboxing Goan heritage

The first edit at Mogasu features fruits and spices common in plantations of the state

Published on 25th March 2022
Ethnic Label Kasturi Kundal’S Latest Sari

Ethnic label Kasturi Kundal’s latest sari edit in pure weaves is apt for the summers

Homegrown ethnic label Kasturi Kundal’s latest summer sari edit in pure weaves is apt for the season

Published on 23rd April 2021

Ethnic label Shrinkhla’s latest edit, Bandhan, is colourful and vibrant

The collection aims at strengthening the ties between the wearer and the weavers

Published on 27th November 2020
Garo Latest Fashion Designer

Kolkata-based label Garo focusses on classic yet low-key looks

 Kolkata-based label Garo has found its niche in bespoke embroidered occasion wear and focuses on classic, but low-key wearability  

Published on 12th April 2019
Priyanjoli Basu

Here's how Chennai-based label Priyanjoli is bringing together the artisan and weaver community 

Priyanjoli will be making the shift from online to brick and mortar this month with their first address in Adyar

Published on 27th July 2018

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