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The young generation, particularly Gen Z, is embracing the minimalist chic trend in urban living, focusing on creating spaces that reflect their distinct personalities

Aesthetic transformations of small apartments for Gen Z homeowners

The minimalist chic trend is a testimony to their refined tastes, appreciation for simplicity, and the desire to make the most of every square foot

Published on 20th September 2023
Arushi Patkey with her father, Arvind at Elephanta Caves

Maximum city done minimally by Mumbai-based digital creator

Inspired by her newfound appreciation for the city, she conceived #MumbaiUnder199, a 30-episode series on Instagram and YouTube (@arushipatkey)

Published on 25th June 2023

Regular cycle to minimal pain: What indicates a healthy menstrual cycle

A healthy menstrual cycle is not only indicative of good reproductive health but also reflects overall well-being

Published on 7th June 2023
Pieces from the collection.

Age of Minimalism: Lacquer Embassy’s spring summer ’23 is a reflection of modern aesthetics.

Lacquer Embassy’s new edit Something to Remember the Day By showcases the ease and the beauty of simplicity  

Published on 2nd June 2023
Urban Layering collection

Onitsuka Tiger’s show at Milan Fashion Week parades urban glamour in all its minimal magnetism

The brand strutted its new collection 'Urban Layering' which combined the heritage of Kimono style clothing in a citified modish avatar

Published on 6th March 2023

Label Tarshari’s latest jewellery edit Arcana boasts minimal bangles and forehead ornaments

The name Arcana was inspired by the game of Dungeons and Dragons. The term ‘arcana’ means secrets and mysteries, shares Tarshari.

Published on 24th February 2023
Charbagh collection

This collaboration between a heritage bijouterie brand and a designer over jewellery is worth stacking for a minimalist look

The collection is inspired by the royal aesthetics of Indo-Persian quadrilateral gardens blended with modern design sensibilities

Published on 3rd February 2023

Adrita Sarkar, founder and artist of Minimal Indian on working with various artisan clusters

Our exquisite home linens reflect the essence of artisanal make and our simplistic design language, she says

Published on 23rd December 2022

Kerala-based artist selected for Rivers of The World project in India uses minimalism to inspire artworks

"Art needn’t be expensive or complicated. It is more about thinking creatively and differently," says Kerala-based artist Leeza John.

Published on 30th September 2020
Photo courtesy: isseymiyake.com

How Khadi ushered Issey Miyake’s idea of constructivism, minimalism and originality

For Issey, Khadi was a philosophy that he wanted to revive for the contemporary audience. 

Published on 10th August 2022
Roma Narsinghani's x Pause

Minimalism meets Spiritualism: Roma Narsinghani’s debut collection with Pause is all about ease and comfort

Infused with traditional craftsmanship, every item in this collection echoes the love and hard work of the hands that made it

Published on 19th July 2022
Breathe by designer Raaga Maria Sanjeev

Fashion to breathe in

Breathe by designer Raaga Maria Sanjeev creates comfortable magic in linen that can be worn around the year

Published on 23rd February 2022

Make-up artist Aniruddha Chakladar tells us about the beauty of minimalism

Make-up artist Aniruddha Chakladar tells us that why natural bridal make-up will never go out of trend 

Published on 24th December 2021
Untung'S Latest Loungewear

Untung's latest loungewear is targeted at the work-from-home young crowd

Untung's newest loungewear is WFH-friendly

Published on 23rd July 2021

Sara Ali Khan’s latest beach outing in Maldives will give you fashion goals  

We hear that she is currently holidaying at Maldives with her mum and brother - Amrita Singh and Ibrahim Ali Khan.

Published on 23rd January 2021

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