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PETA India points to a study by market research company Ipsos that came out in 2019 – before the bird flu crisis and the pandemic – revealing that 63% of Indians were willing to eat plant-based meat
They showed the world how it is done at the ‘phygital’ lookbook presentation of the FDCI X Lakmé Fashion Week.
Birds will be the guests of honour, not the main course
Kapoor was named PETA India's Hottest Vegetarian Celebrity in 2016 and earned a Compassionate Business Award from the group a year later for her cruelty-free handbag line, Rheson.
To make the younger generation aware of the cruelty meted out towards animals PETA is starting Save The Boy Child, vegan campaign
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