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In the ever-evolving realm of beauty and skincare, certain myths weave themselves into the narrative, blurring the lines between scientific truths and marketing fiction.v

Skin health vs. Skin colour: Myth you need to stop believing

Let’s unravel this myth, scrutinising the scientific foundations and societal perceptions that have given rise to the Glutathione whitening phenomenon

Published on 7th December 2023
Get holiday-ready with these last-minute grooming hacks

Get holiday-ready with these last-minute grooming hacks

Whether attending family gatherings, social events, or special dinners, these quick tips promise to make a significant difference

Published on 5th December 2023
Image Credits: Pexels

Debunking cold-weather beauty misconceptions

Embrace the season with a well-rounded regimen that keeps your skin nourished, hydrated, and glowing all winter long

Published on 2nd December 2023
Bridal beauty

Weddings: Skin and haircare experts reveal bridal beauty secrets

They advise on long-term beauty regimen, maintaining a healthy diet, and do’s and don’ts in bridal makeup.

Published on 1st December 2023
Ideal for both travel and trial, consumers now have the opportunity to try or test out 82°E’s most loved Cleanse - Hydrate- Protect routines and other essential, pamper products in compacts sizes

82°E's anniversary surprise: Launches its iconic skincare products in Minis

This range features 10 of 82°E’s most-loved skincare products

Published on 27th November 2023
Bhringraj oil: The Ayurvedic elixir for hair, skin, and health

Bhringraj oil: The Ayurvedic elixir for hair, skin, and health

Bhringraj oil's standout benefit lies in its capacity to stimulate hair growth and prevent hair loss

Published on 26th November 2023
Unlock the secrets to radiant skin with our curated listicle, where skincare meets simplicity. Whether you're a skincare novice or a seasoned enthusiast, here are a few products that are your gateway

Skincare essentials for a luminous, confident you

Unlock the secrets to radiant skin 

Published on 27th November 2023
As the temperatures drop and the air becomes crisp, maintaining a luminous complexion becomes essential.  Mini Sood Banerjee, assistant director and head of marketing and training, at Amorepacific Gro

 Your ultimate guide to radiant skin in cold months

Begin your skincare journey by embracing hydrating powerhouses like hyaluronic acid and rich moisturisers to combat the harsh effects of winter dryness

Published on 24th November 2023
Take care of your skin this winter

5 must-have winter skincare essentials

To help you choose and decide, we list out five winter skincare essentials you won’t regret buying

Published on 25th November 2023

Beyond the basics: Dermatologist-approved skincare trends for 2024

2024, indeed, seems like a promising year for science-backed skincare and procedural dermatology

Published on 20th November 2023
Photo Credits: Pexels

International Men's Day 2023: Celebrate him in style

Unveiling the ultimate gifting guide for International Men's Day 2023

Published on 17th November 2023

All about Primal Gray new edit A Second Skin 

This edit forays into knitwear and prints for the upcoming winter

Published on 16th November 2023
Diwali is the perfect time to shine with radiant skin. We have curated a list of products to help you achieve that coveted festive glow, ensuring you look and feel your best during this diwali

Nourish and shine this Diwali with these must-have makeup products

Here's a list of products to help you achieve that coveted festive glow

Published on 9th November 2023
Sanya Malhotra

Sanya Malhotra opens up about the secrets to her beauty and lots more!

This curly haired beauty is in the limelight for all the right reasons and we caught up with her to talk cinema, beauty and so much more…

Published on 9th November 2023
Image credits: Pexels

Here's how a holistic approach to skincare can be your key to healthy and youthful complexion

By nourishing your body, staying hydrated, and avoiding skin-damaging habits, you can enhance your skin’s natural beauty and vitality

Published on 3rd November 2023

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