Bollywood superstar Salman Khan, who is not only acting but also looking after the business part of his forthcoming film Race 3, says China is opening up as a good market for Indian cinema.
During a media interaction, he was asked if as a producer and distributor of the film, he thinks China is a potential market. Salman said, "China is a good market for our cinema. We have released Bajrangi Bhaijaan. We are releasing Sultan in China and we will release Race 3 also."
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"I think we need to increase our number of theatres. Right now, we are still surviving on around 5,000 screens where China has extended to more than 40,000 screens. So, I think once our screen number increases, we will be able to have such business.
"With the small number of screens, we are actually doing exceptionally well. So, just imagine, if within 10 to 15 years, we increase the number, we will do great," he added. The actor, who has an action hero image, believes that action stories work well for the mass audience if they have a high emotional quotient.
Race 3 also features Anil Kapoor, Bobby Deol, and Jacqueline Fernandez and will release on June 15.