Sara Ali Khan becomes the brand ambassador for sports brand PUMA India. Sara will be one of the leading faces for PUMA women in the country, and promoting both the sport style and training business.
Sara kicked-off the association through an unconventional brand activation on the streets of Mumbai. Sara was spotted at Carter Road, Mumbai today, spray can in hand, putting out a message for the women in India. The artwork and message on the graffiti were inspired by PUMA's global women’s campaign - Do You - a movement pioneered by PUMA to inspire women.
"When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me," Sara said.