They hope to give an impetus to the indie scene, by tackling major issues like finance, distribution, release and marketing. Siddharth adds, “Indie films are released sporadically and are appreciated only by a niche crowd. But, there definitely is an audience, between the ages of 18-30, who are yearning to watch flicks like Lunchbox, Haraamkhor or Masaan in theatres, on VOD platforms like Netflix or via major channels like Star Select HD. We just need to balance the supply-demand chain.”