Richa Chadha-starrer Shakeela, directed by Indrajit Lankesh, has been in the news for various reasons. The latest from the film is that its makers have launched a special calendar featuring Richa as Shakeela for the year 2019.
The calendar is a collection of posters of imaginary films titled, Paapi Pappi, Maneater, Mard Ko Dard Hoga, Chatri Ke Peche Kya Hai? and more. They’re each representing a different month in this quirky calendar that the makers of the Shakeela biopic have presented to the world.
The posters have been designed as fictional movie posters for every month with hilariously cheeky titles and Richa in a different look for each, as an ode to the pulp movies of the late 90s, the era in which Shakeela herself dominated the silverscreen. Based on the life of the adult film star of the south film industry, the film helmed by award-winning director Indrajit Lankesh becomes the first film to have a calendar of its own.
The calendar comes with a fun hashtag calling it #2019ShakeelaKeNaam and that truly is this case, given the high anticipation surrounding the film so far.
Speaking about the calendar, Richa said, "The idea of the calendar was to create something that was tongue in cheek and funny. It’s an homage to the those pulp films of the 90s. These posters have been intricately thought through with the intention of invoking a funny reaction from the audiences and bringing a smile to their faces. I hope people get the humour in all of this. It’s a fun concept and the calendar is something that works well for the film given its retro feel.
Speaking about the film, she continued saying, "When I first heard the story when Indrajit told me about the script I was amazed to know how cinematic her life is. She was an unapologetic person who never apologised for her choices. She empowered herself and did things in a business which was back then a largely male dominated business"
Adding to her, director Indrajit Lankesh, said, "This calendar is extremely vibrant and colourful. Richa and the team have put in great efforts to put this calendar together and it is extremely colourful and fun. Richa was always my first choice for the film, as it needed a great actor to play the life of Shakeela on screen and I am very happy with the film and I am waiting for the audiences to see it too".
The film will release this summer and has been produced by Sammy's Magic Cinema and Yoddhas Entertainment.