Over the last couple of years, Shahin Ansari’s multi-designer boutique MaalGaadi has been constantly abuzz with pop-ups and exclusive showcases of collections straight off the ramp. However, the entrepreneur remembers a time, from six-year ago, when her Beasant Nagar store housed designs from only 12 brands. “Now, however, we have at least 65-70 labels stocking up at the store at all times,” says the 28-year-old gleefully. Celebrating her boutique’s sixth anniversary with a two-day pop featuring 25 brands, Shahin is now set to introduce the city to the designs of 10 new labels as part of the festivities.
Among the labels making their debut in the city is Jaipur-based Être. “We are known for our evening and partywear silhouettes that are popular across ramps, globally,” explains co-founder Rohan Shah. Making the most of the statement sleeve and experimental collar trend, the label will showcase their latest collection of jumpsuits, tops, bodycon dresses, maxis and more featuring falling, trench, ruffled and exaggerated sleeves and necklines with mesh and ruffles. Rs 5,000 onwards.
Also, look out for ensembles from the eponymous label by Vidhi Wadhwani. The only Indian to showcase at the London Fashion Week last year, the New Delhi-based designer creates three-dimensional textures and unusual drapes through fabric manipulation. “Our latest line, Windfall, will put on display a range of dresses, tops, jackets and jumpsuits make extensive use of a signature weave texture, hand-cut
appliqué, chantilly cutwork and fringe detailing,” she says. Rs 7,000 onwards.
Launching their brand in the city as part of the pop-up will be Mumbai-based brand Ruby’s Organics, which markets itself as the country first organic make-up label. Offering a range of lip colours, eyeshadows, lip balms and oils, highlighters, bronzers and cheek tints, the range is vegan and free of parabens, paraffin, artificial preservatives and alcohol. Starts at Rs 1,100.
On December 6 and 7. At the Maalgaadi store.