Akshaya Tritiya is almost here, and it’s one time of the year you can go splurging on some luxe and timeless jewellery, without worrying about the pocket crunch. Kolkata’s jewellery houses have come up with some of the most incredible collections of precious bling, coupled with amazing offers and discounts to help you shop right this season.
From light occasion wear pieces to heavily embellished bridal-inspired gold sets to a dazzling array of fine diamond jewellery, there’s something for every kind of bling lover. If you’re looking for something one-of-a-kind and wearable, labels like Diagold by Varda Goenka and Kalyan Jewellers are making way for colourful gemstones and breezy statement pieces. For your destination wedding or your bridesmaid wardrobe, you can always check out the traditional line of dazzling gold and diamond pieces from Senco Gold & Diamonds, B C Sen Jewellers and Tribhovandas Bhimji Zaveri Jeweller
Diagold
If you want to indulge in some contemporary fine jewellery, Varda Goenka’s Diagold has a Pearl Droplets collection consisting of unique designs featuring pearls and diamonds with minimal use of coloured stones. The lineup is a mélange of elegant craftsmanship and understated aesthetic, featuring revamped versions of diamond chandra haars, kundan pearl bracelets, pearl drop earrings, yellow sapphire and pearl bracelets which can end up being the perfect occasion wear bling for your summer wardrobe.
“One can dazzle at any occasion with the magnificent combination of pearls and diamonds. The collection exhibits the sublimity of pearls that perfectly blends with the gleam of sparkling white stones,” says Varda Goenka Founder & Creative Director, Varda Goenka Fine Jewels by Diagold.
At Sreepally, Bhowanipore.
Tribhovandas Bhimji Zaveri Jewellers (TBZ)
If you want to go for some Bollywood-approved bling this season, TBZ Jewellers has you covered. The jewellery house, which was the exclusive jewellery partner for the latest Abhishek Verman-period film Kalank, starring Alia Bhatt, Varun Dhawan, Sanjay Dutt, has come up with a line-up called Collection K, which is inspired by the heritage jewels of the pre-independence era.
If you’re looking for some aesthetically relevant vintage-inspired pieces, like an opulent 5-lehra haar in rich kundan and pearl carvings, hand-engraved navratna, polki and jadau necklaces, vintage choker sets with pearls & rubies, retro haathphools, naths and passas, you know exactly where to head.
At Camac St, Elgin
Sawansukha Jewellers
Sawansukha Jewellers has come out with its Noori Collection, just in time for Akshaya Tritiya. The line-up consists of spectacularly crafted diamond sets, featuring colourful, precious stones and contemporary silhouettes.
We spotted a stunning double layered diamond and ruby necklace, pieces featuring multiple strands of well-cut diamonds, and some elaborate statement pieces too. This Akshaya Tritiya, customers can get upto a 100 per cent off on making charges of diamond and jadau jewellery, and Rs 151 per gram on making charges of gold jewellery.
At Camac Street, Elgin Road
Kalyan Jewellers
Keeping the concept of token jewellery in mind, Kalyan Jewellery has increased their stock of lightweight jewellery in gold, diamond and precious gemstones. Millennial and Gen-Z’ers will be amazed at their new line of rose gold jewellery and chic polki set pieces. Multiple-strand necklaces in yellow gold, chandelier-style necklaces, coloured gemstone studded bangles, impeccably designed garnet pieces are also part of the new range.
TS Kalyanaraman, the Chairman & Managing Director of Kalyan Jewellers also revealed that this Akshaya Tritiya, the making charges start as low as Rs 199. Apart from this, on purchases of uncut, polki, diamond and gemstone jewellery, above Rs 50,000, customers are eligible for a free gold coin. And on all purchases above Rs 10,000 they will be given a coupon and the lucky customers selected every week can win up to 100 gold coins. All in all, their campaign is looking at giving away close to 300 kilos of gold.
At Camac Street and Mandeville Gardens, opp. Pantaloons, Ekdalia, Gariahat
Senco Gold & Diamonds
Senco Gold & Diamonds’ Bangles Utsav, which began this April will luckily coincide with Akshaya Tritiya, which means you can drop in to shop for some exquisite and ornate traditional gold bangles. The line-up has introduced around 3,000 new designs, featuring yellow gold and diamonds, and a variety filigree, nakshi and minakari work.
The line starts from Rs 7,000 and making charges can be anything between eight per cent to 20 per cent. If you visit by May 10, you’ll find some amazing opportunities like Rs 120 off on every gram of gold jewellery, upto 15 per cent discount on diamond jewellery and on making charges of platinum jewellery, 10 per cent discount on making charges of silver items, Gossip Collection and astral gems.
At CIT Rd, Sealdah, Entally.
BC Sen
BC Sen Jewellers realise that Akshaya Tritiya is also a celebration of personal traditions and values. The jewellery house stayed true to this spirit with their handcrafted gold and diamond jewellery which is ideal if you’re looking to invest in something resplendent or shopping for bridal pieces. The collection is a tribute to the artisans of Bengal and captures the intricacy of their art through jewellery that embodies the essence of Bengal.
The line-up featuring some elaborate gold and diamond pieces is all about the expression of Bengal’s cultural heritage, but features some breezy, wearable pieces, too, which will appeal to the millennial shoppers. For Akshaya Tritiya, BC Sen’s exquisite jewellery pieces made available at special discounts. Customers get 20 per cent off on making charges of gold jewellery, eight per cent off on diamond and other precious gems. The starting range of gold jewellery is Rs 5,000 onwards and the starting range of diamond jewellery Rs 15,000 onwards.
At 143A, Rash Behari Ave Connector, Dover Terrace, Ballygunge.