Model Hailey Bieber, who is married to Canadian singer Justin Bieber, has reportedly officially set her sights on the beauty industry after the United States Patent and Trademark Office said she had trademarked 'Bieber Beauty'. While it is still unclear about the details surrounding the collection, fans are really excited and can expect beauty and cosmetics products to eventually roll out.
Interestingly, Hailey entering the beauty industry is no surprise as she has plenty of experience through her work with L'Oréal Professionnel as a brand ambassador. She has also worked with Australian brand ModelCo, where she created a make-up line, which is quite popular among many people. In September 2018, she was announced as the new face of BareMinerals, and she starred in their "Full of, Free of" campaign too.
According to reports, Hailey filed the trademark in October last year, but it has been kept under wraps for a long time. However, the brand is said to include fashion products, athletic shoes, bathing suits, jeans, dresses, sleepwear, lingerie and more.