Wills Lifestyle's Wabi-Sabi inspired collection, Arth represents the five elements of nature
After their travels across scenic Kashmir and vibrant Gujarat that reminded us of the natural wonders of nature in winter and spring respectively, Wills Lifestyle is continuing to build on the local Indian love and is now exploring the wonders and craftsmanship from the East of India to deliver garments crafted with finesse and quality. Arth is the second collection by WLS being introduced under the new identity as it transitioned to become the first Indian retail brand of its size promising to only create garments with 100% natural fibers.
Just as there is a foundation for everything and there is always an intent of actions, Arth is an attempt to capture the true meaning of living a natural lifestyle by connecting oneself to the five elements - earth, wind, fire, water and space. The collection is inspired by age-old Eastern schools of thought - ‘wabi-sabi’ and ‘zen’ – which, while the staple of the far-east, originated in ancient Indian with the philosophy of ‘om’. The collection champions the value of finding beauty within imperfections of life and is perfectly aligned with the concept of minimalism, going green and living natural. The brand has traveled through diverse lands to capture stories that showcase unique visual motifs, colours and patterns, which are used to deliver a sense of luxury, sophistication and style in the clothes. Arth focuses on self-expression and the beauty of handcrafted techniques to create and redefine the mood of comfort and being comforted.
Using pure linen, denim and blends of the most premium cotton, an assortment of trendy blouses, shirts, trousers, polos and suits for both women and men have been crafted. Further building up on the brand’s core beliefs of living a healthy, wholesome and naturalistic lifestyles, the collection is fashion-conscious and premium in its interpretation of the season tones and natural surroundings of summer reds, pinks, deep brown, natural indigo, yellow and greens, and attractive pastel colours - colours that best represent Indian summers. The essence of the East is showcased in garments through differentiated trims, styling details, embroideries, buta jacquards, checks and prints. The collection fits effortlessly into the busy lives of the working Indian professionals by effortlessly toeing the line between formal and extended work wear.