H&M launches on Myntra on August 20

The popular international retailer H&M just announced that its products will now be available on Myntra. The launch is set for August 20. The announcement is accompanied by a campaign which features film stars such as Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal.

H&M’s online store on Myntra will stock over 15,000 products for men, women, teens and children. It will include special collections such as Ariana Grande- Thank u next, Richard Allan X H&M and Studio AW’19. “We see huge potential in India and look forward to making our brand available to new customers across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” says Janne Einola, Country Manager, H&M India.