New store alert! French beauty brand Sephora unveils its first outlet in Hyderabad

On Friday evening, the day before the store was officially declared open, we were the lucky few who got its first glimpse.
Actress Nidhhi Agerwal joined the flashmob during the opening
Actress Nidhhi Agerwal joined the flashmob during the opening

Bonjour Hyderabad! French beauty retailer Sephora, launched their first store in the city on Saturday, and those  of us who have always wanted to own a cruelty-free Burt’s Bees lipsticks or Aveda shampoos, could barely contain our excitement! We no longer have to wait for the friends who are travelling or even order online and wait patiently for delivery, because the city now has its first Sephora.

The beauty brigade at Sephora
The beauty brigade at Sephora

On Friday evening, the day before the store was officially declared open, we were the lucky few who got its first glimpse. Nothing beats a walk around a beauty store with so many bucketlist products, like their in-house Sephora Collection, Benefit, Makeup Forever, Cover FX, Stila, Nudestix, Tom Ford Beauty and Private Blend, Becca, Foreo, Klara, Beauty Blender, Olive, Burt’ Bees, Caolion, OUAI, Aveda, Smash Box, Percy and Reed! Many of these labels are not available in any other beauty retail stores, says  COO of Sephora, India -Vivek Bali. Burt’s Bees for instance, is available exclusively at Sephora.

Take your pick
Take your pick

The bubble wraps were barely off, and the beauty studio for six was still getting ready but we were happy to have stepped into this beauty heaven at the Forum Sujana Mall. It is then that the dance troupe on Friday got everyone’s attention with their energetic flashmob, grooving to Worth it by Fifth harmony.’ The store was declared open on Saturday at Forum Sujana Mall, Kukatpally by B’town diva Nidhhi Agerwal!

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